Community updates

Chronological news digests

2012-02-16

7 rookie social media mistakes from big brands - and how to prevent the same things from happening to you

Tatiana Repkova | blog.hubspot.com/blog/tab ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Social Media Generally - Social Websites / Networking - Social Journalism
How To Ideas

2012-02-16

News apps like The Wall Street Journal’s are showing the potential of immersive, interactive advertising. But most news organizations aren’t in a position to take advantage.

Tatiana Repkova | www.niemanlab.org/2012/02 ... |

United States of America

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Northern North America

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Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery

2012-02-16

The L.A. Times tries to differentiate itself through Oscar-award-season analysis with The Envelope to reach entertainment news readers

Tatiana Repkova | www.niemanlab.org/2012/02 ... |

United States of America

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Northern North America

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Web Analytics - Metrics
Covering Entertainment / Celebrities / Lifestyle / Fashion - Interview / Photo / Picture Contracts - Reality Shows - Influencers
Social Media Generally - Social Websites / Networking - Social Journalism

2012-02-16

Как газеты теряют читателей моложе 40 лет: конфликт поколений и иx интересa к материалам газет

Oksana Dudarieva | redactor.in.ua/ru/analyti ... |

United States of America

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Northern North America

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Readership / Audience - Marketing Research / Surveys - Opinion Polls
Retaining Readers / Audience
What Young Reader / Audience Wants / Does

2012-02-15

Планшетные компьютеры борются с плюшевыми медведями за внимание детей. И побеждают

Tatiana Repkova | www.reklamaster.com/news/ ... |

United States of America

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Northern North America

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America North, Global (1)

Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
What Young Reader / Audience Wants / Does
Targeting / Engaging Children / Young Reader / Audience

2012-02-15

Boys will hire boys: the media is male and getting maler

Tatiana Repkova | www.good.is/post/boys-wil ... |

United States of America

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Northern North America

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Diversity in Newsrooms / Media - Ageism - Genderism - Sexism - Harassment - Discrimination - Minorities

2012-02-15

Journalists should learn best practices for fair use in digital age

Tatiana Repkova | www.pbs.org/mediashift/20 ... |

United States of America

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Northern North America

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Journalist's Craft / Skills / Techniques / Tools
Copyright Use - Print / Digital Rights Management (DRM) - Piracy

2012-02-15

The new rules of relationship marketing: there’s no longer B2B or B2C — the new rules are about P2P, or people to people

Tatiana Repkova | mashable.com/2012/02/15/r ... |

United States of America

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Northern North America

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About Marketing Generally
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Social Media Generally - Social Websites / Networking - Social Journalism

2012-02-15

Seriously Rapid Source Review: A new software tool will help journalists see breaking news tweets as they are happening

Tatiana Repkova | mashable.com/2012/02/15/s ... |

United States of America

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Northern North America

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America North, Global (1)

Journalist's Craft / Skills / Techniques / Tools
Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms
News / Content Sources - Attribution / Linking - Police - Tipping Off - Leaks
Mobile Blogs / Moblogs - Microblogs - Twitter

2012-02-15

Why QR codes won’t last: safety, security and versatility; mobile visual search is an alternative

Tatiana Repkova | mashable.com/2012/02/15/q ... |

United States of America

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Northern North America

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America North, Global (1)

Mobile Action Codes / QR Codes / 2D Barcodes / Watermarks