Community updates

Chronological news digests

2014-04-07

Adspend boosted by stronger economy, programmatic buying and mobile, says ZenithOptimedia study

Tatiana Repkova | www.fipp.com/news/industr ... |

Advertising / Marketing Forecasts / Trends
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
News Media Markets - Advertising / Marketing Communication

2014-04-07

Publishers bring native ads to their comment sections

Tatiana Repkova | digiday.com/publishers/pu ... |

United States of America

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Northern North America

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Newspaper / Press Trends
Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2014-04-07

Lee Enterprises executives get six-figure bonuses for doing their jobs

Tatiana Repkova | jimromenesko.com/2014/04/ ... |

United States of America

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Northern North America

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Salaries - Wages - Benefits - Earnings

2014-04-07

Emerging citizen journalists live report on the Afghan elections

Tatiana Repkova | techpresident.com/news/we ... |

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Covering / Reporting Politics / Elections / Campaigns / Government / Public Events
Open / Citizen / Public / Participatory Journalism - Eyewitness / User Generated Content - Crowdsourcing

2014-04-07

How are you measuring ad viewability? Viewability brings about ad spending waste

Tatiana Repkova | www.emarketer.com/Article ... |

United States of America

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Northern North America

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Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2014-04-07

Where you go wrong with interactivity - and 4 ways of getting back on track

Tatiana Repkova | www.inma.org/blogs/natura ... |

Sweden, United Kingdom

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European Union (=28), European Union - old (=15), Northern Europe, Western Europe

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Europe, Global (1)

Increasing Interactivity With Readers / Audience
How To Ideas

2014-04-07

Irish Times readers visit, buy from supermarket in response to print brochure campaign

Tatiana Repkova | www.inma.org/blogs/resear ... |

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European Union (=28), European Union - old (=15), Western Europe

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How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Print Advertising / Marketing Effectiveness - Metrics
Advertising Design / Creativity / Campaigns / Awards

2014-04-07

“SaferJourno" toolkit offers digital security resources for media trainers

Tatiana Repkova | ijnet.org/blog/%E2%80%9Cs ... |

United States of America

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Northern North America

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America North, Global (1)

Protection and Safety of Journalists
Journalist's Craft / Skills / Techniques / Tools
Cybersecurity - Hackers - Blocked Websites - Cybercrime - Cyberbullying - Spam - Fake Views
Recommended Literature / Books / Blogs - Human Resources Management

2014-04-07

3 key 'waves' for publishers moving into ecommerce

Tatiana Repkova | www.journalism.co.uk/news ... |

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European Union (=28), European Union - old (=15), Southern Europe

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Ecommerce / Social Commerce / Money Transfer by Media - Readers / Audience Clubs
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)

2014-04-07

The social media frequency guide: How often should you be posting to Twitter, Facebook, LinkedIn and Google+?

Tatiana Repkova | blog.bufferapp.com/social ... |

United States of America

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Northern North America

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America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
How To Ideas