Community updates

Chronological news digests

2020-03-04

The loss of tracking cookies is fueling the importance of email newsletters

Tatiana Repkova | https://digiday.com/media ... |

International (2)

Direct Mail - Direct Marketing - Database Marketing - Big Data
Email Messages / Newsletters / Advertising / Marketing - Spam

2020-03-02

Byte — приложение с 6-секундными роликами, пришедшее на смену Vine, будет выплачивать блогерам по 250 000 $ каждый квартал

Tatiana Repkova | https://www.cossa.ru/news ... |

International (2)

Video Packages / Footage / YouTube - Vodcasting - Animation
Salaries - Wages - Benefits - Earnings
Weblogs / Blogs - Photoblogs - Videoblogs / Vlogs - Bloggers - Influencers

2020-03-02

В 2019 году продажи через Telegram превысили 1 млрд рублей: Заблокированный в России мессенджер становится крупнейшей ecommerce-площадкой

Tatiana Repkova | https://www.cossa.ru/news ... |

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CIS, Eastern Europe

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Asia / Europe, Europe, International (2)

Online / Digital / Mobile / Social Media Trends
Ecommerce / Social Commerce / Money Transfer by Media - Readers / Audience Clubs
Text Messages / SMS Alerts / Push notifications / Chat Apps / Chat Bots

2020-03-02

Cvent launches marketer’s guide to getting maximum impact from live events

Tatiana Repkova | https://www.fipp.com/news ... |

International (2)

Marketing Campaigns - Event Marketing - Sponsorship
Recommended Literature / Books / Blogs - Marketing - Readership - Audience
How To Ideas

2020-02-26

Amazon’s IMDb TV is paying around $500k per episode for original shows

Tatiana Repkova | https://digiday.com/media ... |

United States of America

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Northern North America

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America North, International (2)

Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Pricing Policy - Cover Price - Newspaper / Media Wars
Video Packages / Footage / YouTube - Vodcasting - Animation

2020-02-26

15 steps to getting digital transformation done - Dietmar Schantin

Tatiana Repkova | https://www.inma.org/blog ... |

International (2)

New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
How To Ideas

2020-02-25

How AI can help predict subscription cancellation and keep readers engaged: Deep BI tracks and evaluates reader data over one week, one month and six months

Tatiana Repkova | https://www.journalism.co ... |

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Central Europe, European Union (=28), European Union - new (=13)

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Europe, International (2)

Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence

2020-02-24

Bumper ads: Cамые эффективно использованные 6 секунд в рекламе

Tatiana Repkova | https://sostav.ua/publica ... |

International (2)

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Video Advertisements

2020-02-22

Последние мобильные тренды и интересные кейсы с использованием новых технологий

Tatiana Repkova | https://sostav.ua/publica ... |

International (2)

Online / Digital / Mobile / Social Media Trends
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications

2020-02-19

Полный текст книги "Государственная поддержка СМИ в цифровой век" - Д. Мартынов, А. Оськин

Tatiana Repkova | distpress.ru/mneniya-eksp ... |

Austria, France, Germany, Spain

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Central Europe, European Union (=28), European Union - old (=15), Southern Europe, Western Europe

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Europe, International (2)

State / Government Support (other than subsidies)
Subsidies