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2018-12-04

Niche publishers see market research as new revenue source
Tatiana Repkova | https://digiday.com/media ... |
United States of America
,
Northern North America
,
America North
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Market Segmentation - Audience Fragmentation - Niche Publishing - Microtargeting
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2018-12-04

Americans still prefer watching over reading news (but that’s only because of people 50 and up)
Tatiana Repkova | www.niemanlab.org/2018/12 ... |
United States of America
,
Northern North America
,
America North
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Online / Digital / Mobile / Social Media Trends
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Targeting / Engaging Seniors
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2018-12-04

Vice, Vox, and BuzzFeed that once heralded the dawn of a new media age, are now grappling with decidedly old-media problems
Tatiana Repkova | https://www.vanityfair.co ... |
United States of America
,
Northern North America
,
America North
Strategic / Business Planning - Business Models - Franchising
News Media Markets - Landscape - Numbers of titles - Business & Financial Results
Online / Digital / Mobile / Social Media Trends
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2018-12-03

Кросс-маркетинг: The New York Times продает вместе с подпиской майки и туры - Андрей Мирошниченко
Tatiana Repkova | https://jrnlst.ru/nyt-cro ... |
United States of America
,
Northern North America
,
America North
Cross-Channel / Multichannel / Omnichannel Advertising / Marketing / Sales / Synergy / Partnerships
Ecommerce / Social Commerce / Money Transfer by Media - Readers / Audience Clubs
Subscription / Loyalty - Bundling - Churn / Retention
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2018-12-03

America prefers to watch its news on TV
Tatiana Repkova | https://www.poynter.org/n ... |
United States of America
,
Northern North America
,
America North
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Online / Digital / Mobile / Social Media Trends
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
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2018-12-03

With some concerns about the economy, forecasters see modest ad growth in 2019
Tatiana Repkova | https://www.mediapost.com ... |
United States of America
,
Northern North America
,
America North, Global (1)
Advertising / Marketing Forecasts / Trends
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2018-12-03

New York Times plans to invest heavily in AI to improve personalization and user engagement
Tatiana Repkova | https://adage.com/article ... |
United States of America
,
Northern North America
,
America North
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Tailored / Individualized / Customized / Personalized News / Sections / Titles / Websites - Personal Journalists
Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence
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2018-12-03

Why ‘news for millennials’ media plays never panned out: There was no place to create a community
Tatiana Repkova | https://digiday.com/media ... |
France, United States of America
,
European Union (=28), European Union - old (=15), Northern North America, Western Europe
,
America North, Europe
Reaching / Building Communities / Neighborhood
Targeting / Engaging Children / Young Reader / Audience
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2018-12-03

Chart of the week: Facebook remains a major gateway to online news
Tatiana Repkova | https://www.fipp.com/news ... |
United States of America
,
Northern North America
,
America North
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
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2018-11-30

50 ideas for making media pay: A definitive guide (Part Two, ideas 13-29: Advertising and Ad-Free opportunities)
Tatiana Repkova | https://whatsnewinpublish ... |
United States of America
,
Northern North America
,
America North
How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Generating / Growing / Increasing Advertising Revenues / Sales
How To Ideas