Community updates

Chronological news digests

2018-11-01

With a heavy marketing push, The New York Times passes 3 million mark in paid digital subscribers

Tatiana Repkova | https://www.poynter.org/n ... |

United States of America

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Northern North America

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Subscription / Loyalty - Bundling - Churn / Retention

2018-10-31

With a new video series, the New York Times pushes for binge-watching: The trickiness of parenting in 2018

Tatiana Repkova | www.niemanlab.org/2018/10 ... |

United States of America

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Northern North America

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Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Targeting / Engaging Mothers / Parents / Family
Video Packages / Footage / YouTube - Vodcasting - Animation

2018-10-30

The Athletic, a subscription-based digital sports media company, raised $40 million in a series C funding round

Tatiana Repkova | https://www.axios.com/the ... |

United States of America

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Northern North America

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Sports / Fitness Newspapers / Publications / Media
Fundraising / Crowdfunding - Investors
Subscription / Loyalty - Bundling - Churn / Retention

2018-10-30

National Geographic is using VR and social platforms to appeal to Gen Z

Tatiana Repkova | https://digiday.com/marke ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Targeting / Engaging Children / Young Reader / Audience
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence

2018-10-30

An inside look at The New York Times’ data strategy: Harnessing user data to improve conversion and retention

Tatiana Repkova | https://blog.wan-ifra.org ... |

United States of America

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Northern North America

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Direct Mail - Direct Marketing - Database Marketing - Big Data
Subscription / Loyalty - Bundling - Churn / Retention

2018-10-30

Audience development shifts focus from Facebook traffic to generating revenue

Tatiana Repkova | https://digiday.com/media ... |

United States of America

,

Northern North America

,

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Mobile / Social Media Trends
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2018-10-30

To grow subscribers, The Wall Street Journal focuses on product testing

Tatiana Repkova | https://digiday.com/media ... |

United States of America

,

Northern North America

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas

2018-10-29

Как редакция зарабатывает на фото со встреч выпускников - Андрей Мирошниченко

Tatiana Repkova | https://jrnlst.ru/graduat ... |

United States of America

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Northern North America

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Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Photojournalism / Visual Journalism / Storytelling - Photos - Pictures - Illustrations - Images
How To Ideas

2018-10-29

Sports publisher theScore increased its episodic programming on YouTube and saw subscriptions soar

Tatiana Repkova | https://digiday.com/media ... |

,

Northern North America

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Sports / Fitness Newspapers / Publications / Media
Subscription / Loyalty - Bundling - Churn / Retention
Video Packages / Footage / YouTube - Vodcasting - Animation

2018-10-28

50 ideas for making media pay: A definitive guide (Part One, ideas 1-12: Paywalls and Subscriptions)

Tatiana Repkova | https://whatsnewinpublish ... |

United States of America

,

Northern North America

,

Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas