Community updates

Chronological news digests

2012-03-27

Independent to bolster sales through retailers via joint promotion with National Federation of Retail Newsagents (NFRN)

Tatiana Repkova | www.inpublishing.co.uk/ne ... |

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European Union (=28), European Union - old (=15), Western Europe

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Promotion - Games - Free Gifts to Increase Circulation - Motivational Objects
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands

2012-03-27

Metro launched its first consumer marketing campaign to support its Tablet Edition in London

Tatiana Repkova | www.inpublishing.co.uk/ne ... |

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European Union (=28), European Union - old (=15), Western Europe

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Marketing Campaigns - Event Marketing - Sponsorship
Free Newspapers / Magazines / Media - Pick-Up Publications
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Newspaper / News Media Advertising

2012-03-27

Local TV stations are using social media to extend their coverage and conversations with viewers

Tatiana Repkova | adage.com/article/special ... |

United States of America

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Northern North America

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Social Media Generally - Social Websites / Networking - Social Journalism
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2012-03-27

Google is spending big sums on TV, magazine and newspaper ads to promote new services, including Google+ and Chrome

Tatiana Repkova | online.wsj.com/article/SB ... |

United States of America

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Northern North America

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America North, Global (1)

News Media Markets - Advertising / Marketing Communication

2012-03-27

How do you define over-the-top?

Tatiana Repkova | www.fierceiptv.com/story/ ... |

Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming

2012-03-27

Liberty Global launches 'Internet Buttons' Web tool to help Internet beginners and seniors use the Web

Tatiana Repkova | www.finanznachrichten.de/ ... |

Ireland, Netherlands, Poland

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Central Europe, European Union (=28), European Union - new (=13), European Union - old (=15), Western Europe

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Europe, Global (1)

Freedom of Information - Access to Internet
Newspapers / Websites / Media for the Handicapped / Disabled / Blind / Low-Sight / Deaf / Illiterate
Media / News Literacy / Critical Thinking

2012-03-27

Social media marketing spend predicted to nearly triple over five years, research by Duke University’s Fuqua School of Business

Tatiana Repkova | www.emarketer.com/Article ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Media Industry Forecasts
Advertising / Marketing Forecasts / Trends

2012-03-27

Ipsos research in 24 countries: 85% of adults use the Internet for email while 62% use it for social networking

Tatiana Repkova | mashable.com/2012/03/27/e ... |

International (2)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Email Messages / Newsletters / Advertising / Marketing - Spam
Social Media Generally - Social Websites / Networking - Social Journalism

2012-03-27

What does an engagement editor do? Digital First editors answer

Tatiana Repkova | stevebuttry.wordpress.com ... |

United States of America

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Northern North America

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Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Social Media / Engagement Editor / Analyst / Manager / Producer / Director

2012-03-27

iPad users are spending $70,000 a day on iPad newspapers and magazines, i.e. $0.001 per average iPad user

Tatiana Repkova | www.businessinsider.com/i ... |

Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content