Community updates

Chronological news digests

2018-06-05

“If we don’t work together, native advertising will suffer the same fate as display ads” - Director of Schibsted Brand Studio & Insights

Tatiana Repkova | https://nativeadvertising ... |

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Northern Europe

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Collaboration / Cooperation - Synergy
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2018-05-28

Schibsted engages students through sponsored content

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Targeting / Engaging Children / Young Reader / Audience
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2018-04-27

How Schibsted’s Norwegian tabloid used documentaries to add 20,000 subscribers

Tatiana Repkova | https://digiday.com/media ... |

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Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Documentary Journalism
How To Ideas

2018-04-24

Deep dive: What can media brands do to differentiate themselves? Community is key, and other lessons

Tatiana Repkova | https://www.fipp.com/news ... |

Germany, Norway, United States of America

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European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Western Europe

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America North, Europe

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Reaching / Building Communities / Neighborhood

2018-04-19

Schibsted, NZZ use AI, other “futuristic” methods to improve subscription sales, retention

Tatiana Repkova | https://www.inma.org/blog ... |

Austria, Norway

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Central Europe, European Union (=28), European Union - old (=15), Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence

2018-04-09

BBC World Service and NRK are collaborating on an investigative podcast series: The mysterious death of a woman in Norway in the 1970s

Tatiana Repkova | https://www.journalism.co ... |

Norway, United Kingdom

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European Union (=28), European Union - old (=15), Northern Europe, Western Europe

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Collaboration / Cooperation - Synergy
Covering / Reporting Death / Murder / Homicide / Suicide - Obituaries
Investigative / Watchdog Journalism - Accountability Reporting - Covering Corruption - Transparency - Whistleblowers
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2018-04-07

‘We’re not chasing audiences’: Eurosport on its pivot to streaming

Tatiana Repkova | https://digiday.com/marke ... |

France, Germany, Italy, Norway, Spain, Sweden, United Kingdom

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European Union (=28), European Union - old (=15), Northern Europe, Southern Europe, Western Europe

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Sports / Fitness Newspapers / Publications / Media
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms

2018-04-06

People spend 11 minutes per day on Norwegian news aggregator app Sol

Tatiana Repkova | https://digiday.com/media ... |

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Northern Europe

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators