Community updates

Chronological news digests

2012-11-19

Mobile ads are massively more effective than broadcast or conventional digital ads on a slew of key metrics

Tatiana Repkova | www.emarketer.com/Article ... |

United States of America

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Northern North America

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TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2012-11-19

Brands should increase text status updates on their Facebook Pages over linking, according to a Group M study

Tatiana Repkova | adage.com/article/digital ... |

United States of America

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Northern North America

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America North, Global (1)

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
How To Ideas

2012-11-19

At Washington Post, Katharine Weymouth struggles for surer footing

Tatiana Repkova | www.nytimes.com/2012/11/1 ... |

United States of America

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Northern North America

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Leadership and Management

2012-11-19

How have the NYT and the WSJ covered Murdoch’s News of the World hacking scandal

Tatiana Repkova | en.ejo.ch/5916/ethics/mur ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Phone / Internet Tapping / Hacking of / by Journalists
Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press

2012-11-19

The problem with Sunday papers: Why rising numbers are not what they seem; Sunday growth slows

Tatiana Repkova | www.poynter.org/latest-ne ... |

United States of America

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Northern North America

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Newspaper / Press Trends
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Weekend / Saturday / Sunday Editions / Supplements
News Media Markets - Circulation & Distribution -Transmission

2012-11-19

New Orleans nonprofits team up to bring more content

Tatiana Repkova | www.editorandpublisher.co ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Collaboration / Cooperation - Synergy
Acquiring / Providing / Sharing / Reposting Content - Widgets - Embedding

2012-11-18

How to use Pinterest to recruit

Tatiana Repkova | mashable.com/2012/11/18/h ... |

United States of America

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Northern North America

,

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Photojournalism / Visual Journalism / Storytelling - Photos - Pictures - Illustrations - Images
Seeking and Recruiting Competent Workers
How To Ideas

2012-11-18

Real-time bidding ad-sales draw praise, criticism

Tatiana Repkova | www.nytimes.com/2012/11/1 ... |

United States of America

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Northern North America

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Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2012-11-17

How Twitter has impacted journalism and journalists’ role in using the service to source news and be a source of news

Tatiana Repkova | www.mediabistro.com/10000 ... |

United States of America

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Northern North America

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America North, Global (1)

Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Journalist's Craft / Skills / Techniques / Tools
News / Content Sources - Attribution / Linking - Police - Tipping Off - Leaks
Press / Media Concepts - Role of Media
Mobile Blogs / Moblogs - Microblogs - Twitter

2012-11-16

What does it mean to go native

Tatiana Repkova | sfnblog.com/2012/11/16/wh ... |

United States of America

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Northern North America

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Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising