Community updates

Chronological news digests

2015-03-31

2015-03-31

Aftenposten increases ad relevance by segmenting audience: A/B testing on headlines and editorial content

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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Northern Europe

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Serving Advertising / Marketing Clients
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
How to Learn What Readers Want to Read

2015-03-24

Verdens Gang: Tech-driven original content will always trump aggregation

Tatiana Repkova | www.themediabriefing.com/ ... |

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Northern Europe

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Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Competitiveness
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators
Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence

2015-03-23

Nordic TV partnership breaks all records - Nordvision’s annual report for 2014/2015

Tatiana Repkova | www.nordicom.gu.se/en/med ... |

Denmark, Finland, Iceland, Norway, Sweden

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European Union (=28), European Union - old (=15), Northern Europe

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Cross-Border Distribution / Transmission / Reach
Collaboration / Cooperation - Synergy

2015-03-12

European publishers share their biggest revenue challenges

Tatiana Repkova | digiday.com/publishers/eu ... |

Norway, United Kingdom

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European Union (=28), European Union - old (=15), Northern Europe, Western Europe

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Strategic / Business Planning - Business Models - Franchising
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)

2015-03-09

Fragmented TV viewing, but still large channels

Tatiana Repkova | www.nordicom.gu.se/en/med ... |

Denmark, Finland, Iceland, Norway, Sweden

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European Union (=28), European Union - old (=15), Northern Europe

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2015-03-09

Verdens Gang's Espen Sundve: Successful product development in 5 steps

Tatiana Repkova | www.themediabriefing.com/ ... |

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Northern Europe

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Strategic / Business Planning - Business Models - Franchising
How To Ideas

2015-03-03

The impact of programmatic advertising on news publishers - WAN-IFRA

Tatiana Repkova | www.wan-ifra.org/reports/ ... |

Netherlands, Norway, United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Western Europe

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America North, Europe, Global (1)

Advertising / Marketing Forecasts / Trends
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2015-02-27

The Nordic Media Market 2015: A comparative analysis of the news media industries in the Nordic countries

Tatiana Repkova | www.nordicom.gu.se/sv/med ... |

Denmark, Finland, Norway, Sweden

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European Union (=28), European Union - old (=15), Northern Europe

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News Media Markets - Landscape - Numbers of titles - Business & Financial Results
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
News Media Markets - Advertising / Marketing Communication
News Media Markets - Circulation & Distribution -Transmission

2015-02-19

Как сделать местную газету прибыльной: Oбзор идей и современного опыта из других стран - Татьяна Репкова, презентация

Tatiana Repkova | www.slideshare.net/trepko ... |

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Northern Europe

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Europe, International (2)

Strategic / Business Planning - Business Models - Franchising
Generating / Growing / Increasing Advertising Revenues / Sales
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content
Recommended Literature / Books / Blogs - Marketing - Readership - Audience
How To Ideas