Community updates

Chronological news digests

2022-04-06

The pros and cons of monthly, quarterly and annual subscription terms

Tatiana Repkova | https://toolkits.com/subs ... |

International (2)

Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas

2022-03-31

How big audience numbers mislead you: Measuring the wrong thing or using the wrong scale is a formula for failure

Tatiana Repkova | https://jamesbreiner.subs ... |

International (2)

Direct Mail - Direct Marketing - Database Marketing - Big Data
Web Analytics - Metrics

2022-02-23

What is strategy? It’s a lot simpler than you think (video)

Tatiana Repkova | https://www.youtube.com/w ... |

United States of America

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Northern North America

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America North, International (2)

Strategic Planning Procedures
Strategic / Business Planning - Business Models - Franchising
Editorial Line / Guidelines / Policy - Content Strategy
Glossaries / Terminology - Editorial content
Glossaries / Terminology - Management Generally

2022-02-09

50 ways to make media pay: Other established and emerging ideas

Tatiana Repkova | https://whatsnewinpublish ... |

International (2)

Strategic / Business Planning - Business Models - Franchising
Generating / Growing / Increasing Advertising Revenues / Sales
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas

2022-02-08

A success story and a three-step change model to guide the transformation of your newsroom

Tatiana Repkova | https://thefix.media/2022 ... |

Australia, United Kingdom, United States of America

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Australasia, European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Australia & Oceania, Europe, International (2)

New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
How To Ideas

2022-02-07

“Tremendous benefits to news media companies”: How publishers are placing data at the center of their decisions

Tatiana Repkova | https://whatsnewinpublish ... |

International (2)

Direct Mail - Direct Marketing - Database Marketing - Big Data
Online / Digital / Mobile / Social Media Trends

2022-02-07

The moral dilemma of paywalls: Why journalism will increasingly move into two different worlds

Tatiana Repkova | https://medieninsider.med ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, International (2)

Strategic / Business Planning - Business Models - Franchising
Online / Digital / Mobile / Social Media Trends
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2022-02-07

What are the qualities of an inclusive editor, and why it matters

Tatiana Repkova | https://wan-ifra.org/2022 ... |

International (2)

Leadership and Management
Diversity in Newsrooms / Media - Ageism - Genderism - Sexism - Harassment - Discrimination - Minorities
How To Ideas

2022-02-01

Big newsrooms have problem with talent. What about the smaller ones? How to turn it around

Tatiana Repkova | https://thefix.media/2022 ... |

International (2)

Personnel Management
How To Ideas

2022-01-31

In order to convert readers into paid subscribers, newsrooms need to listen to their audience. Here’s what matters the most

Tatiana Repkova | https://thefix.media/2022 ... |

International (2)

Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Subscription / Loyalty - Bundling - Churn / Retention
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
How To Ideas