Community updates

Chronological news digests

2020-10-20

Growth drivers in subscription marketing - Nils von der Kall, Die Zeit

Tatiana Repkova | www.fipp.com/wp-content/u ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Subscription / Loyalty - Bundling - Churn / Retention
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

Drivers of digital subscriptions - Sidney Glastad, Acquisition manager, Aftenposten

Tatiana Repkova | www.fipp.com/wp-content/u ... |

,

Northern Europe

,

Subscription / Loyalty - Bundling - Churn / Retention
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

New habits die hard: FIPP Digital Media Subscription master class - Dan Gilbert, Director of Data, News UK

Tatiana Repkova | www.fipp.com/wp-content/u ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Subscription / Loyalty - Bundling - Churn / Retention
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

The art and science of engagement and loyalty - Abi Spooner, Customer Strategy Officer, Denis

Tatiana Repkova | www.fipp.com/wp-content/u ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Recommended Literature / Books / Blogs - Marketing - Readership - Audience

2020-10-20

Platform profile of Apple News: The traffic is 'incredible' - but money is 'particularly bad'

Tatiana Repkova | https://pressgazette.co.u ... |

United Kingdom, United States of America

,

European Union (=28), European Union - old (=15), Northern North America, Western Europe

,

America North, Europe, International (2)

Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators

2020-10-20

Lebedev’s Independent eyes India and China to triple sales

Tatiana Repkova | https://www.bloomberg.com ... |

China, India, United Kingdom

,

European Union (=28), European Union - old (=15), North Asia, South Asia, Western Europe

,

Generating / Growing / Increasing Advertising Revenues / Sales
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Cross-Border Distribution / Transmission / Reach

2020-10-20

‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis

Tatiana Repkova | https://digiday.com/Media ... |

United Kingdom, United States of America

,

European Union (=28), European Union - old (=15), Northern North America, Western Europe

,

America North, Europe

Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention

2020-10-19

Как мы в 5 раз увеличили трафик с Яндекс.Дзена на сайт. Кейс EnglishDom

Tatiana Repkova | https://www.cossa.ru/case ... |

,

CIS, Eastern Europe

,

Asia / Europe, Europe

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Journalist's Craft / Skills / Techniques / Tools
How To Ideas

2020-10-16

Почему в России не учат журналистике и как работать начинающим специалистам - Стас Натанзон, собственный корреспондент ВГТРК

Tatiana Repkova | https://jrnlst.ru/natanzon |

,

CIS, Eastern Europe

,

Asia / Europe, Europe

Journalist's Craft / Skills / Techniques / Tools
Journalism / Media Education

2020-10-16

How membership models give independent publications the creative freedom to thrive

Tatiana Repkova | https://www.journalism.co ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Independence of the Press / Media
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content