Community updates

Chronological news digests

2022-05-26

These reader revenue models keep in mind people who won't pay full price (yet): News publishers for Sweden, Spain and South Africa are creating more inclusive schemes

Tatiana Repkova | https://reutersinstitute. ... |

South Africa, Spain, Sweden

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European Union (=28), European Union - old (=15), Northern Europe, Southern Africa, Southern Europe

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Strategic / Business Planning - Business Models - Franchising
Pricing Policy - Cover Price - Newspaper / Media Wars
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2021-10-12

Here’s why The Continent asked its readers if it should accept an advertising deal

Tatiana Repkova | https://www.niemanlab.org ... |

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Southern Africa

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How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2021-08-03

“We are just focused on being where readers are”: Pan-African weekly The Continent publishes directly on WhatsApp and Signal

Tatiana Repkova | https://www.niemanlab.org ... |

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Southern Africa

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Free Newspapers / Magazines / Media - Pick-Up Publications
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Text Messages / SMS Alerts / Push notifications / Chat Apps / Chat Bots

2021-07-16

African news and entertainment brand, Genesis Media Emerging Markets, use Instant Articles to boost traffic, interactions and revenue

Tatiana Repkova | https://www.facebook.com/ ... |

Ghana, Kenya, Nigeria, South Africa

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Eastern Africa, Southern Africa, Western Africa

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Increasing Interactivity With Readers / Audience

2021-06-24

D2C Summit: Lessons from the paywall success of News24, South Africa’s biggest news website

Tatiana Repkova | https://admin.fipp.com/ne ... |

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Southern Africa

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Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas

2021-06-23

How can small newsrooms adopt a data-driven approach? Lessons from South Africa’s Arena Holdings

Tatiana Repkova | https://wan-ifra.org/2021 ... |

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Southern Africa

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Direct Mail - Direct Marketing - Database Marketing - Big Data
Web Analytics - Metrics
How To Ideas

2021-06-02

Spotting hoaxes: How young people in Africa use cues to spot misinformation online

Tatiana Repkova | https://www.niemanlab.org ... |

Ghana, Kenya, Nigeria, South Africa, Zambia, Zimbabwe

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Eastern Africa, Southern Africa, Western Africa

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What Young Reader / Audience Wants / Does
Propaganda / Malinformation / Misinformation / Disinformation / Information Wars

2020-10-05

How podcasting is developing in Africa

Tatiana Repkova | https://blog.wan-ifra.org ... |

Congo Democratic Republic, Kenya, Sierra Leone, South Africa, Tanzania, Zambia

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Central Africa, Eastern Africa, Southern Africa, Western Africa

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Online / Digital / Mobile / Social Media Trends
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2020-09-15

Escape, education, aspiration: What do rich and poor people want from lifestyle journalism?

Tatiana Repkova | https://www.niemanlab.org ... |

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Southern Africa

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Covering Entertainment / Celebrities / Lifestyle / Fashion - Interview / Photo / Picture Contracts - Reality Shows - Influencers