Community updates

Chronological news digests

2022-02-02

New York Times is not the only publisher betting on games to solve subscription growth puzzle

Tatiana Repkova | https://pressgazette.co.u ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Online / Digital / Mobile / Social Media Trends
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Subscription / Loyalty - Bundling - Churn / Retention
Crosswords - Puzzles - Quizzes - Games

2022-02-02

The crazy world of subscription marketing: NYT’s decision to buy Wordle, a popular game, isn’t about putting ads on the fad, it’s about promotion

Tatiana Repkova | https://thefix.media/2022 ... |

United States of America

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Northern North America

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Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Promotion - Games - Free Gifts to Increase Circulation - Motivational Objects
Subscription / Loyalty - Bundling - Churn / Retention
Crosswords - Puzzles - Quizzes - Games
News Media Markets - Ownership & Investment

2022-02-01

Big newsrooms have problem with talent. What about the smaller ones? How to turn it around

Tatiana Repkova | https://thefix.media/2022 ... |

International (2)

Personnel Management
How To Ideas

2022-02-01

Woman says she was ‘virtually gang-raped’ in Facebook's Metaverse

Tatiana Repkova | https://www.vice.com/en/a ... |

United States of America

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Northern North America

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Diversity in Newsrooms / Media - Ageism - Genderism - Sexism - Harassment - Discrimination - Minorities
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence

2022-01-31

In order to convert readers into paid subscribers, newsrooms need to listen to their audience. Here’s what matters the most

Tatiana Repkova | https://thefix.media/2022 ... |

International (2)

Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Subscription / Loyalty - Bundling - Churn / Retention
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
How To Ideas

2022-01-28

How the Seattle Times hit 81,000 digital subscribers while avoiding ‘deep discounting’ and the ‘volume chase’

Tatiana Repkova | https://pressgazette.co.u ... |

United States of America

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Northern North America

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Subscription / Loyalty - Bundling - Churn / Retention
Pricing Policy - Cover Price - Newspaper / Media Wars
How To Ideas

2022-01-27

When memes come in handy: What publishers need to know to flourish on TikTok

Tatiana Repkova | https://thefix.media/2022 ... |

International (2)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Video Packages / Footage / YouTube - Vodcasting - Animation
How To Ideas

2022-01-26

Most popular news apps in December: Apple News wins UK top spot

Tatiana Repkova | https://pressgazette.co.u ... |

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European Union (=28), European Union - old (=15), Western Europe

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Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2022-01-25

Your newspaper’s not making money? Make it permanent as a nonprofit!

Tatiana Repkova | https://www.politico.com/ ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
How To Ideas

2022-01-25

Your newsroom might produce the next Europe-targeting scripted TV show. Here is why

Tatiana Repkova | https://thefix.media/2022 ... |

International (2)

Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Online / Digital / Mobile / Social Media Trends
Cross-Border Distribution / Transmission / Reach