Community updates

Chronological news digests

2020-07-13

‘Netflix for ears’: How a new serialized podcast is helping BMW shift into branded entertainment

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, International (2)

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Covering Entertainment / Celebrities / Lifestyle / Fashion - Interview / Photo / Picture Contracts - Reality Shows - Influencers
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2020-07-13

Hundreds of hyperpartisan sites are masquerading as local news. This map shows if there’s one near you.

Tatiana Repkova | https://www.niemanlab.org ... |

United States of America

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Northern North America

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Professional Journalism
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2020-07-13

Newsletters, podcasts: Covid boosts publishers' attempts to directly reach readers

Tatiana Repkova | https://blog.wan-ifra.org ... |

International (2)

Online / Digital / Mobile / Social Media Trends
Crisis Management
Email Messages / Newsletters / Advertising / Marketing - Spam
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2020-07-13

Google introduces a new way for publishers to drive traffic (and 27% of web searches begin there): Google Images

Tatiana Repkova | https://whatsnewinpublish ... |

Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Photojournalism / Visual Journalism / Storytelling - Photos - Pictures - Illustrations - Images
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2020-07-13

U.S. podcast advertising revenue is expected to grow 14.7% in 2020, despite the pandemic - IAB Podcast Advertising Revenue Report prepared by PwC

Tatiana Repkova | https://www.iab.com/insig ... |

United States of America

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Northern North America

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Advertising / Marketing Forecasts / Trends

2020-07-10

Cosmopolitan introduces paid membership program

Tatiana Repkova | https://www.mediapost.com ... |

United States of America

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Northern North America

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Magazines
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2020-07-10

Danish publisher Zetland is driving more new members since quitting Facebook advertising

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2020-07-10

TikTok’s self-service platform launch is perfectly timed to kick Facebook while it’s down

Tatiana Repkova | https://digiday.com/media ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Competitiveness
Video Advertisements
Video Packages / Footage / YouTube - Vodcasting - Animation

2020-07-10

Embedding Trump’s tweets into news stories could boost his voter support, study finds

Tatiana Repkova | https://journalistsresour ... |

United States of America

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Northern North America

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Covering / Reporting Politics / Elections / Campaigns / Government / Public Events
Mobile Blogs / Moblogs - Microblogs - Twitter

2020-07-10

Margaret Sullivan has written a brisk and useful guide to the horrifying decline of local news

Tatiana Repkova | https://www.niemanlab.org ... |

United States of America

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Northern North America

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Newspaper / Press Trends
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content