Community updates

Chronological news digests

2013-04-30

Reverse product placement and other innovations: It’s time for publishers to start acting like brands

Tatiana Repkova | www.emediavitals.com/cont ... |

United States of America

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Northern North America

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Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Product Placement
News / Media Innovation

2013-04-30

The Economist and its new advertising agency, Atmosphere Proximity in New York, look to colleges for new readers

Tatiana Repkova | www.nytimes.com/2013/04/3 ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Marketing Campaigns - Event Marketing - Sponsorship
Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Targeting / Engaging Children / Young Reader / Audience

2013-04-30

The New York Times picks up new readers online, as circulation of weekday print copies slips by 6.2%

Tatiana Repkova | thenextweb.com/media/2013 ... |

United States of America

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
News Media Markets - Circulation & Distribution -Transmission

2013-04-29

Diversity in Latin American markets drives paid content strategies

Tatiana Repkova | www.kbridge.org/diversity ... |

Brazil, Colombia, Mexico

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Eastern South America, Latin America, Middle America, Northern South America

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America North, America North / America South, America South

Strategic / Business Planning - Business Models - Franchising
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2013-04-29

Ошибки в стратегии контент-маркетинга и способы их исправления

Tatiana Repkova | lovim.net/2013/04/content ... |

United States of America

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Northern North America

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How To Ideas
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2013-04-29

The Huffington Post появится на немецком языке

Tatiana Repkova | lenta.ru/news/2013/04/29/ ... |

Austria, Germany, Switzerland, United States of America

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Central Europe, European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Cross-Border Distribution / Transmission / Reach
Language Editions / Websites / Broadcasting / Translations / Alphabets / Domains

2013-04-29

Amazon Kindle Singles: Kак заработать автору

Tatiana Repkova | www.cossa.ru/articles/152 ... |

United States of America

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Northern North America

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Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
Personal Branding - Job Seeking

2013-04-29

The recipe for social, shareable storytelling at BuzzFeed

Tatiana Repkova | www.journalism.co.uk/news ... |

United States of America

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Northern North America

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Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms
How To Ideas

2013-04-29

Firms are helping brands like Expedia serve ads to users across PCs and mobile devices

Tatiana Repkova | online.wsj.com/article/SB ... |

United States of America

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Northern North America

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Serving Advertising / Marketing Clients
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing

2013-04-29

Public opinion polls do not always report public opinion: Polls are answers to questions rather than opinions

Tatiana Repkova | www.niemanlab.org/2013/04 ... |

United States of America

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience