Community updates

Chronological news digests

2020-02-26

In Norway and Sweden, a survey finds some people won’t pay for online news because the news from their free public broadcaster is good enough

Tatiana Repkova | https://www.niemanlab.org ... |

Norway, Sweden, United States of America

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European Union (=28), European Union - old (=15), Northern Europe, Northern North America

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America North, Europe

Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2020-02-11

If people will pay for MP3s of people whispering them to sleep, why won’t they pay for podcasts?

Tatiana Repkova | https://www.niemanlab.org ... |

Norway, United States of America

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Northern Europe, Northern North America

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America North, Europe

Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2020-02-06

Norwegian tabloid VG has a team of 13 people creating content for younger readers

Tatiana Repkova | https://digiday.com/media ... |

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Northern Europe

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Targeting / Engaging Children / Young Reader / Audience

2020-02-03

With a new department, Norway’s VG aims to grow its Gen Z audience

Tatiana Repkova | https://blog.wan-ifra.org ... |

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Northern Europe

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Targeting / Engaging Children / Young Reader / Audience

2020-01-21

Gen Z, quality content, and collaboration: Top trends in Scandinavian newsrooms

Tatiana Repkova | https://blog.wan-ifra.org ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Newspaper / Press Trends
Targeting / Engaging Children / Young Reader / Audience
Collaboration / Cooperation - Synergy

2020-01-20

Schibsted shares its model for reducing repeat purchase behaviour

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Strategic / Business Planning - Business Models - Franchising
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2020-01-20

How Schibsted's Aftenposten drives digital subscriptions in Norway

Tatiana Repkova | https://blog.wan-ifra.org ... |

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Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas

2019-11-27

VGTV: Как зарабатывает самый популярный новостной бренд Норвегии

Tatiana Repkova | https://jrnlst.ru/vgtv |

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Northern Europe

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Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2019-11-26

‘It’s about relevance’: Amedia’s subscription strategy to engage women and younger audiences

Tatiana Repkova | https://blog.wan-ifra.org ... |

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Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Targeting / Engaging Female Readers / Audience
Targeting / Engaging Children / Young Reader / Audience

2019-11-18

Schibsted reduces cost-per-action with programmatic subscription offer

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying