Community updates

Chronological news digests

2018-09-18

How Girlboss plans to use events to sell digital subscriptions

Tatiana Repkova | https://digiday.com/media ... |

United States of America

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Northern North America

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Marketing Campaigns - Event Marketing - Sponsorship
Subscription / Loyalty - Bundling - Churn / Retention
Targeting / Engaging Female Readers / Audience
Targeting / Engaging Children / Young Reader / Audience

2018-09-18

Time magazine deal is a win for legacy brands in the digital age: $190 million price tag

Tatiana Repkova | https://digiday.com/media ... |

United States of America

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Northern North America

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Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Magazines
News Media Markets - Ownership & Investment

2018-09-18

'When you're surrounded by something constantly, it stops surprising you': The Washington Post Magazine experiments with storytelling through poems, songs and board games

Tatiana Repkova | https://www.journalism.co ... |

United States of America

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Northern North America

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Magazines
Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms
Covering / Reporting News / Breaking News / Scoops - News Games - Anticipatory News
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2018-09-18

Smaller US publishers are making strides with digital subs, but still ‘have a long way to go’

Tatiana Repkova | https://blog.wan-ifra.org ... |

United States of America

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Northern North America

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Online / Digital / Mobile / Social Media Trends
Subscription / Loyalty - Bundling - Churn / Retention

2018-09-17

How Hearst re-imagines Runner's World and Bicycling for modern audience

Tatiana Repkova | https://www.fipp.com/news ... |

United States of America

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Northern North America

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Sports / Fitness Newspapers / Publications / Media
Magazines
Redesigning / Restructuring / Repositioning a Newspaper / Publication / Media

2018-09-17

Бумажный Playboy пока не закроют, но сократят количество выпусков — с шести до четырех в год - Андрей Мирошниченко

Tatiana Repkova | https://jrnlst.ru/playboy ... |

United States of America

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Northern North America

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Closures / Absorptions of Newspapers / Publications / Standalone News Websites / Other Media
Daily to Weekly - Weekly to Daily - Periodicity Switches - Cutting Editions
Magazines
Magazine Trends
Targeting / Engaging Men

2018-09-17

Connected TV impressions have grown 106% since 2016: CTV may help realize brand marketers' long-held dream of 'addressable TV.'

Tatiana Repkova | https://marketingland.com ... |

United States of America

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Northern North America

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Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Online / Digital / Mobile / Social Media Trends
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery

2018-09-17

How more nuanced subscription management yields customer growth

Tatiana Repkova | https://www.pubexec.com/p ... |

United States of America

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Northern North America

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Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
How To Ideas

2018-09-17

4 truisms behind news media’s new subscription business - Earl J. Wilkinson

Tatiana Repkova | https://www.inma.org/blog ... |

United States of America

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Northern North America

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America North, International (2)

Newspaper / Press Trends
Subscription / Loyalty - Bundling - Churn / Retention

2018-09-15

Do we remember where we get our news from? - 2018 Reuters Institute Digital News Report

Tatiana Repkova | https://en.ejo.ch/researc ... |

United States of America

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience