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2018-09-21

How Norway's DN built its audience engagement team
Tatiana Repkova | https://blog.wan-ifra.org ... |
Norway
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Northern Europe
,
Europe
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
How To Ideas
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2018-09-21

Building an audience engagement team the Dagens Næringsliv way
Tatiana Repkova | https://blog.wan-ifra.org ... |
Norway
,
Northern Europe
,
Europe
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
How To Ideas
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2018-09-18

Old media giants turn to VC for their next act: From marketplaces to VR, media giants seek relevance through startup investing
Tatiana Repkova | https://techcrunch.com/20 ... |
Germany, Norway, South Africa, United States of America
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European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Southern Africa, Western Europe
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Africa, America North, Europe
Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Newspaper / Press Trends
Online / Digital / Mobile / Social Media Trends
News Media Markets - Ownership & Investment
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2018-09-03

Aftenposten reduces digital churn, extends brand reach into tech sector
Tatiana Repkova | https://www.inma.org/blog ... |
Norway
,
Northern Europe
,
Europe
Newspaper / Press Trends
Online / Digital / Mobile / Social Media Trends
Subscription / Loyalty - Bundling - Churn / Retention
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2018-08-22

Engaged readers don’t churn: Retention lessons for digital subscriptions - WAN-IFRA report
Tatiana Repkova | www.wan-ifra.org/reports/ ... |
Germany, Norway, Sweden, United Kingdom, United States of America
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European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Western Europe
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America North, Europe, International (2)
Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
How To Ideas
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2018-08-22

So your news organization has real, paying digital subscribers. Now how do you keep them? - WAN-IFRA report
Tatiana Repkova | www.niemanlab.org/2018/08 ... |
France, Germany, Norway, Sweden
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European Union (=28), European Union - old (=15), Northern Europe, Western Europe
,
Europe
Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas
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2018-08-08

Aftenposten customises print news for next generation
Tatiana Repkova | https://www.inma.org/blog ... |
Norway
,
Northern Europe
,
Europe
Targeting / Engaging Children / Young Reader / Audience
Tailored / Individualized / Customized / Personalized News / Sections / Titles / Websites - Personal Journalists
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2018-08-07

What Schibsted tabloid VGTV learned from testing six-second ads
Tatiana Repkova | https://digiday.com/media ... |
Norway
,
Northern Europe
,
Europe
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Advertising / Marketing Forecasts / Trends
Video Advertisements
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2018-07-10

Schibsted centralises marketing model with 360 strategy: Merging the commercial departments of the subscription news brands
Tatiana Repkova | https://www.inma.org/blog ... |
Norway
,
Northern Europe
,
Europe
Subscription / Loyalty - Bundling - Churn / Retention
Organization Structures of Media Companies
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2018-06-08

'Empowered individuals are your oganisation’s change engine', and more lessons from Schibsted
Tatiana Repkova | https://www.journalism.co ... |
Norway
,
Northern Europe
,
Europe
New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
Motivation