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章

第1章新闻的角色
- 节 1 各种新闻理论
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- 图 1.0 你喜欢哪种新闻理论
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- 节 Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
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- 节 History of Newspapers / Media
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- 节 Media / News Literacy / Critical Thinking
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- 节 2 关于传媒独立
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- 节 Freedom of Expression / Information / Press - Access to Information - Press Credentials - Accreditation
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- 节 Freedom of Information - Access to Internet
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- 节 Registration / Licensing of Publications / Broadcasters / Websites / Domains / Databases
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- 节 Censorship / Self-Censorship
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- 节 Legal Harassment of Media / Journalists
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- 节 Media / Press / Web Laws / Regulations
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- 节 Lists of Media-Related Laws
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- 节 National Security Laws - State Secret - Secret Documents
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- 节 Anti-Subversion / Anti-Terrorism Laws
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- 节 Commercial Secrets / Business Reputation
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- 节 Cybersecurity - Hackers - Blocked Websites - Cybercrime - Cyberbullying - Spam - Fake Views
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- 节 Insult Laws - Lèse-majesté
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- 节 Civil Laws - Defamation - Libel & Slander
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- 节 Civil Laws - Indecency - Obscenity - Pornography
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- 节 Civil Laws - Privacy - Personal Data
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- 节 Civil Laws - Protection of Minors - Identification of Children & Young - Safety - Pornography - Molesting
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- 节 Civil Laws - Liability for Damages
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- 节 Right of Response / Reply
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- 节 Sports Rights - Exclusive Rights - Right to Short Reporting
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- 节 Registration / Licensing of Journalists - Requirements
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- 节 Foreign Journalists - Visa - Registration
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- 节 Protection and Safety of Journalists
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- 节 Anonymity Online - Online / Internet Identity - Surveillance / Eavesdropping Systems
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- 节 Phone / Internet Tapping / Hacking of / by Journalists
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- 节 3 职业化新闻
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- 图 3.0 国际记者联盟关于记者行为准则的宣言
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- 节 Open / Citizen / Public / Participatory Journalism - Eyewitness / User Generated Content - Crowdsourcing
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- 节 Self-Regulation - Press Councils
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- 节 Codes of Ethics / Conduct
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- 节 Newsroom / Online Ethics - Plagiarism / Fabrication
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第2章战略规划
- 节 4 寻求答案
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- 图 4.0 这家报纸将向哪里去？
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- 图 4.1 我们从哪里来? 我们现状如何? 我们将向哪里去?
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- 图 4.2 战略规划步骤
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- 节 Strategic / Business Planning - Business Models - Franchising
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- 节 Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
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- 节 Diversification
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- 节 5 使命陈词
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- 节 6 领导与管理
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- 节 7 分析强势与弱势-机遇与威胁
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- 图 7.0 市场环境分类
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- 图 7.1 案例分析：《新时代》周报
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- 图 7.2 《新时代》周报市场走向
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- 图 7.3 《新时代》周报市场环境分析
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- 节 8 中期目标与短期目标
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- 图 8.0 报纸增长循环
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- 图 8.1 发行量螺旋
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- 节 9 计划的重要性
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- 节 Building Media Sustainability
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第3章商业计划
- 节 10 为什么要制定商业计划?
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- 节 11 谁应当负责准备商业计划
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- 节 12 在写下数字前确定思路
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- 节 13 商业计划纲要
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- 节 14 商业组织
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- 节 15 行动计划简要清单
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- 节 16 商业宗旨与功能
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- 节 17 市场营销计划
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- 节 About Marketing Generally
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- 节 Direct Mail - Direct Marketing - Database Marketing - Big Data
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- 节 Telemarketing
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- 节 Marketing Campaigns - Event Marketing - Sponsorship
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- 节 Viral Marketing / Content - Word-of-Mouth Marketing / Crowd Marketing
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- 节 Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
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- 节 Affiliate Advertising / Marketing
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- 节 Public Relations of Media - Media Lobbying
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- 节 Media / Publishers / Broadcasters / Journalists Associations / Networks - Building / Activities
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- 节 18 你的市场情形如何?
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- 节 News Media Markets - Landscape - Numbers of titles - Business & Financial Results
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- 节 News Media Markets - Advertising / Marketing Communication
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- 节 News Media Markets - Circulation & Distribution -Transmission
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- 节 News Media Markets - Printing
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- 节 News Media Markets - Ownership & Investment
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- 节 Media Lists
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- 节 Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
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- 节 Closures / Absorptions of Newspapers / Publications / Standalone News Websites / Other Media
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- 节 Banned / Suspended Newspapers / Publications / Other Media
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- 节 Print / Broadcast to Online Switches - Online / Virtual / Paperless-Only Editions
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- 节 PM / Evening Newspapers - Switching to Morning Editions
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- 节 Daily to Weekly - Weekly to Daily - Periodicity Switches - Cutting Editions
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- 节 Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
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- 节 Sports / Fitness Newspapers / Publications / Media
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- 节 Minority / Ethnic Newspapers / Publications / Media
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- 节 Bi-/Thri-Lingual Newspapers / Publications / Media
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- 节 Street / Homeless Newspapers / Publications
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- 节 Magazines
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- 节 Corporate / In-House Publications / Websites - Trade Media
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- 节 Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising
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- 节 News Agencies - Wire Services
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- 节 Other Content Providers
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- 节 TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
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- 节 Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
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- 节 Media Industry Reports
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- 节 Media Industry Forecasts
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- 节 Media Business Directories
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- 节 Media Aid Organizations / Donors / Programs / Projects
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- 节 Lists of Media Aid Organizations / Donors
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- 节 State / Government Support (other than subsidies)
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- 节 Subsidies
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- 节 Fair Trading / Competition - Monopoly / Trusts
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- 节 Competitiveness
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- 节 Newspaper / Press Trends
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- 节 Magazine Trends
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- 节 Online / Digital / Mobile / Social Media Trends
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- 节 19 谁是你的竞争对手?
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- 图 19.0 纽卡斯尔市区周报发行量与读者人数统计表
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- 节 20 你能获得多少市场份额.
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- 图 20.0 纽卡斯尔市区周报发行市场
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- 节 21 广告的重要性
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- 节 Advertising in Social & Economic Context / Public Service Advertising
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- 节 How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
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- 节 Advertising Ethics & Self-Regulation
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- 节 Reaching / Building Communities / Neighborhood
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- 节 22 广告计划
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- 图 22.0 新时代出版社广告政策总纲
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- 节 Advertising / Marketing Forecasts / Trends
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- 节 Measuring Advertising Market Share - Advertising Benchmarking
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- 节 Advertising Laws / Regulations
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- 节 Advertising Management
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- 节 Serving Advertising / Marketing Clients
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- 节 Advertising Copywriting - Social Media Writing
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- 节 Attracting Advertisers
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- 节 Advertising / Marketing Agencies / Networks - Relationships With Media
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- 节 Advertising / Marketing Agencies / Networks - Commission Rates
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- 节 Generating / Growing / Increasing Advertising Revenues / Sales
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- 节 Cross-Channel / Multichannel / Omnichannel Advertising / Marketing / Sales / Synergy / Partnerships
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- 节 Advertising Competition - Print vs Other Media
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- 节 Print Advertising / Marketing Effectiveness - Metrics
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- 节 TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
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- 节 23 广告价目表
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- 图 23.0 《新时代》周报广告价目表
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- 节 Advertising Pricing - Strategies & Rates
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- 节 Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots
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- 节 24 发行计划
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- 图 24.0 面向新时代俱乐部会员的广告折扣
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- 图 24.1 《布列斯特信报》的发行渠道
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- 节 Print Circulation - Online / Engaged Users / Audience - Measurement / Metrics / Audit / Standards
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- 节 Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
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- 节 Promotion - Games - Free Gifts to Increase Circulation - Motivational Objects
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- 节 Add-ons (Books etc.)
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- 节 Newspaper Auction Websites
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- 节 Ecommerce / Social Commerce / Money Transfer by Media - Readers / Audience Clubs
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- 节 Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
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- 节 Fundraising / Crowdfunding - Investors
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- 节 Free Newspapers / Magazines / Media - Pick-Up Publications
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- 节 Free Circulation of Paid / Hybrid Titles
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- 节 Single Copy Sales
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- 节 Planning Demand at Kiosks - Unsold / Return Copies
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- 节 Subscription / Loyalty - Bundling - Churn / Retention
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- 节 Compulsory Subscription
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- 节 Bulk / Third Party / Sponsored Sales
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- 节 Reducing / Optimizing Circulation / Number of Pages
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- 节 Websites Raising / Reducing Print Circulation - Media Cannibalization
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- 节 Online Going Print - Reverse Publishing - Print Extensions of Online Brands - Mobile Going Online
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- 节 Pricing Policy - Cover Price - Newspaper / Media Wars
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- 节 Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
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- 节 Mailroom Workflow & Systems
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- 节 Route Planning Systems
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- 节 Return Copies Counting Systems
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- 节 Home Delivery - Delivery Means
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- 节 Cross-Border Distribution / Transmission / Reach
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- 节 Postal Services & Tariffs
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- 节 Digital Print Editions / Replicas - Distribution - Delivery
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- 节 Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
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- 节 Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
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- 节 Text Messages / SMS Alerts / Push notifications / Chat Apps / Chat Bots
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- 节 Smart watches - Wearable/Implanted devices
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- 节 Mobile Action Codes / QR Codes / 2D Barcodes / Watermarks
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- 节 Location-Based Services - Geolocation - Geotagging
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- 节 25 促销计划
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- 节 26 管理计划
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- 节 27 运营预算
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- 图 27.0 《新时代》周报出版计划
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- 图 27.1 《新时代》周报广告预算
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- 图 27.2 《新时代》周报发行预算
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- 图 27.3 《新时代》周报生产预算
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- 图 27.4 《新时代》周报人力预算
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- 图 27.5 《新时代》周报运营预算
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- 节 Financial Management - Accounting - Indicators - Cost Structure / Cutting - Cash Budget
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- 节 Taxes Generally
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- 节 Value-Added Tax (VAT)
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- 节 Profit / Income Tax - Other Taxes / Levies / Fees
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- 节 28 计划与预算进程时间表
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- 图 28.0 计划与预算进程时间表
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- 节 Action Plan & Gantt Chart for Planning & Budgeting Process in the New Times Publishing Company
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- 节 29 制定增长计划
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- 节 Digital/Voice Assistants - Smart Speakers
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第4章编辑内容
- 节 30 如何了解读者的阅读需求
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- 图 30.0 日报读者调查问卷
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- 节 Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
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- 节 Readership / Audience - Marketing Research / Surveys - Opinion Polls
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- 节 Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
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- 节 Web Analytics - Metrics
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- 节 Retaining Readers / Audience
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- 节 Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
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- 节 Increasing Interactivity With Readers / Audience
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- 节 Targeting / Engaging New Readers / Audience
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- 节 Targeting / Engaging Light Readers / Audience
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- 节 Targeting / Engaging Female Readers / Audience
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- 节 Targeting / Engaging Mothers / Parents / Family
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- 节 Targeting / Engaging Men
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- 节 Targeting / Engaging Seniors
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- 节 What Young Reader / Audience Wants / Does
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- 节 Targeting / Engaging Children / Young Reader / Audience
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- 节 Media / Publications / Programmes / Pages for Children / the Young / Students
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- 节 Media / Publications / Programmes / Pages by Children / the Young / Students
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- 节 31 编辑方针
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- 图 31.0 主要报道领域
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- 图 31.1 值得关注和分析的经济指标
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- 图 31.2 《新时代》日报的编辑方针
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- 图 31.3 为《新时代》日报选择子报名
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- 节 32 设计关键版式和版面内容
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- 图 32.0 《新时代》日报关键版式
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- 图 32.1 《新时代》日报编辑内容
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- 节 33 事实与评论
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- 节 34 新闻体裁分类
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- 图 34.0 传统新闻体裁
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- 图 34.1 通用新闻体裁之间的关系
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- 图 34.2 新闻结构和分析结构之比较
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- 图 34.3 特写故事
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- 节 35 技术还是艺术?
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- 节 Journalist's Craft / Skills / Techniques / Tools
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- 节 Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms
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- 节 Weblogs / Blogs - Photoblogs - Videoblogs / Vlogs - Bloggers - Influencers
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- 节 Mobile Blogs / Moblogs - Microblogs - Twitter
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- 节 36 编委会
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- 图 36.0 《新时代》日报编委会规则
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第5章组织结构
- 节 37 组建一个公司
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- 图 37.0 美国大型日报典型组织结构图
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- 节 38 设计一张组织结构图
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- 节 39 我们需要组织结构图吗.
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- 节 40 8版周报
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- 图 40.0 8版《新时代》周报
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- 节 41 16版周报
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- 图 41.0 16版《新时代》周报组织结构图
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- 图 41.1 16版《新时代》周报的业主,经理和雇员
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- 节 42 48版周报
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- 图 42.0 48版《新时代》周报
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- 节 43 日报
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- 图 43.0 《新时代》日报
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- 节 Organization Structures of Media Companies
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- 节 44 组织程序
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- 图 44.0 新时代出版公司组织程序
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- 图 44.1 《新时代》日报管理与工作层次
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- 节 45 起草工作职责描述
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- 图 45.0 最高决策机构
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- 图 45.1 总经理
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- 图 45.2 业务经理
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- 图 45.3 广告部经理
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- 图 45.4 广告部经理助理
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- 图 45.5 广告销售代表
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- 图 45.6 广告开单代表
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- 图 45.7 广告文案撰写人
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- 图 45.8 发行经理
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- 图 45.9 发行代表
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- 图 45.10 市场营销经理
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- 图 45.11 财务总监
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- 图 45.12 总会计师
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- 图 45.13 会计-分析师
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- 图 45.14 会计
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- 图 45.15 薪酬发放代表
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- 图 45.16 财务代表
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- 图 45.17 信用分析师
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- 图 45.18 人事代表
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- 图 45.19 行政秘书
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- 图 45.20 接待员
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- 图 45.21 递送助理
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- 图 45.22 保洁员
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- 图 45.23 信息系统经理
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- 图 45.24 信息系统副经理
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- 图 45.25 总编辑
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- 图 45.26 总编辑助理
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- 图 45.27 执行总编辑
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- 节 Standards Editor
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- 节 Public Editor / Readers' Editor / Ombudsman
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- 图 45.28 主管财经报道的执行副总编
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- 图 45.29 主管社会和政治报道的执行副总编
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- 图 45.30 主管行政的执行副总编
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- 图 45.31 总编室编辑
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- 图 45.32 电讯稿编辑
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- 图 45.33 地方新闻编辑
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- 图 45.34 地方新闻副编辑
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- 图 45.35 高级编辑(国际新闻编辑,文化编辑,体育编辑,特刊编辑)
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- 图 45.36 编辑
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- 图 45.37 翻译者-分析师
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- 图 45.38 记者
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- 图 45.39 专栏作家
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- 节 Art / Theatre / Film Critic - Music Reviewer - Book Editor
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- 图 45.40 摄影记者
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- 图 45.41 高级美编
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- 图 45.42 美编
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- 图 45.43 高级审读员
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- 图 45.44 审读员
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- 图 45.45 图书馆员
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- 图 45.46 调研人员
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- 图 45.47 新闻部秘书
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- 图 45.48 打字员
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- 图 45.49 司机
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- 节 Online Job Descriptions
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- 节 Web Strategist / Chief Technology Officer / Chief Internet Officer / Chief Digital Officer / Chief Measurement Officer / Vice President
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- 节 Webmaster
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- 节 Vice President of Audience / Chief Experience Officer / Chief Customer Officer
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- 节 Editor-in-Chief // Chief Content Officer // Executive/Online/Web/Content/Editorial Manager/Director/Strategist
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- 节 Multimedia/Online/Web Journalist/Subeditor/Editor/Producer
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- 节 Database Editor/Producer // Data Delivery Editor // Data Scientist / Data Journalist
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- 节 Search Editor
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- 节 Community Editor / Producer / Manager
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- 节 Comment Moderator
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- 节 Social Media / Engagement Editor / Analyst / Manager / Producer / Director
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- 节 Network / News Aggregator
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- 节 Programmer
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- 节 Web Designer / Art Director
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- 节 Web Developer / Product Manager / Project Manager
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- 节 News Developer / Director
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- 节 Program Director
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第6章劳工组织
- 节 46 构建一个劳工组织系统
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- 节 Business Process of Circulation Sales at the Publishing Company of the New Times Daily
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- 节 Business Process of Advertising Sales at the Publishing Company of the New Times Daily
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- 节 Newsroom / Editorial Management / Workflow
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- 节 Time Management
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- 节 Information / Content Management Systems (CMS) - Databanks - Blockchain
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- 节 Measuring Performance - Key Performance Indicators (KPIs) - Benchmarking
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- 节 Collaboration / Cooperation - Synergy
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- 节 Managing a Change
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- 节 Crisis Management
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- 节 Outsourcing - Insourcing
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- 节 47 新闻编辑部的规划与预算
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- 节 Planning, Scheduling & Publishing Software Solutions
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- 节 New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
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- 节 48 报道,写作和编辑
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- 图 48.0 《新时代》日报编辑程序
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- 图 48.1 《新时代》日报的更正政策
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- 节 Business Process of Editing at the New Times Daily
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- 节 Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence
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- 节 Fact-Checking / Verification - Accuracy - Fake/False News
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- 节 Publishers' / Broadcasters' / Editors' Liability for Contents
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- 节 Covering / Reporting News / Breaking News / Scoops - News Games - Anticipatory News
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- 节 Covering / Reporting Politics / Elections / Campaigns / Government / Public Events
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- 节 Covering / Reporting Parliament
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- 节 Covering / Reporting Legal Issues / Courts - Identification of Victims / Witnesses / Suspects / Defenders - Gag / Suppression Orders
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- 节 Covering / Reporting Business / Economic / Financial Issues - Market Abuse - Insider Information
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- 节 Covering / Reporting International / Foreign Affairs / Diplomacy
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- 节 Covering / Reporting Migration / Immigration / Refugees
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- 节 Covering / Reporting Ethnic / Racial / Social Minorities / Relations Among Nations
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- 节 Covering / Reporting Faith / Religion / Church - Blasphemy
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- 节 Covering / Reporting Hate Speech - Inflammatory Reporting - Racism / Antisemitism / Xenophobia / Homophobia / Tolerance
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- 节 Covering / Reporting Incitement to Riot / Violence - Public Order / Extremism / Separatism / Sedition
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- 节 Covering War / Crisis / Conflict / Protest / Riot / Non-Standard Situation - Military Reporting
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- 节 Covering Conflict Resolution / Reconciliation / Peace
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- 节 Covering / Reporting Terror / Violence / Rape / Bullying / Taking Hostages
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- 节 Covering / Reporting Crime - Criminal Proceedings - Presumption of Innocence
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- 节 Covering / Reporting HIV-AIDS
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- 节 Covering / Reporting Medical Care / Health / Illness / Disabilities / Drugs / Alcohol / Drinking
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- 节 Covering / Reporting Death / Murder / Homicide / Suicide - Obituaries
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- 节 Covering / Reporting Tragedy / Catastrophy / Disaster / Emergency
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- 节 Covering / Reporting Science & Technology
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- 节 Covering / Reporting Education / Schools
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- 节 Covering / Reporting Sports
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- 节 Sports Ranking / Tables / Analytics / Software
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- 节 Covering / Reporting Environment
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- 节 Weather / Climate Reporting
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- 节 Travel Reporting
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- 节 Covering Art / Culture - TV / Theatre Listings - Theatre / Movie / Book Reviews
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- 节 Covering / Reporting Human / Women Rights - Humanitarian / Gender Issues - Poverty
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- 节 Covering / Reporting Lesbian / Gay / Bisexual / Transgender / LGBTQ+ Issues
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- 节 Nudity / Sexual / Erotic Content
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- 节 Covering / Reporting Children Issues - Children & Violence
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- 节 Covering / Reporting Food / Wine / Cooking / Restaurants / Agriculture
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- 节 Crosswords - Puzzles - Quizzes - Games
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- 节 Meeting & Dating Service
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- 节 Weddings
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- 节 Front Page - Cover Page - Home Page - Home Screen
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- 节 Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor
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- 节 Errors - Corrections / Clarifications Policy
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- 节 Journalism Contests / Awards
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- 节 Photojournalism / Visual Journalism / Storytelling - Photos - Pictures - Illustrations - Images
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- 节 Screenshot Journalism
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- 节 Top lists / Listicles
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- 节 Caricatures - Satire - Parody - Humor - Pranks - Hoaxes
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- 节 Cartoons - Animated Editorial Cartoons - Comics
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- 节 Serials
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- 节 Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence
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- 节 Graphic Design - Responsive Web Design - Visual Journalism - Awards - Infographics - Internet Memes - Maps
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- 节 Page / Web Page Layout - Composition
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- 节 Eye Track on the Page / Website
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- 节 Redesigning / Restructuring / Repositioning a Newspaper / Publication / Media
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- 节 Redesigning / Restructuring / Optimizing Websites / Mobile Applications - Web Development
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- 节 Acquiring / Providing / Sharing / Reposting Content - Widgets - Embedding
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- 节 Investigative / Watchdog Journalism - Accountability Reporting - Covering Corruption - Transparency - Whistleblowers
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- 节 Propaganda / Malinformation / Misinformation / Disinformation / Information Wars
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- 节 Advocacy / Campaigning Journalism - Media Activism - Alternative Media
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- 节 Documentary Journalism
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- 节 Good Newspapers / Publications / Media - Positive News
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- 节 Data / Database Journalism
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- 节 Issue-Led Journalism - Topic Pages - Beat Reporting
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- 节 Explanatory / Structured / Expert / Constructive / Solutions / Service Journalism
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- 节 Undercover Journalism
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- 节 News / Content Sources - Attribution / Linking - Police - Tipping Off - Leaks
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- 节 Protection of Sources
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- 节 Buying Stories - Chequebook Journalism
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- 节 Covering Entertainment / Celebrities / Lifestyle / Fashion - Interview / Photo / Picture Contracts - Reality Shows - Influencers
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- 节 Drone / Sensor / Satellite Journalism
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- 节 49 规范手册(Stylebook)
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- 图 49.0 《新时代》规范手册节选
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- 节 50 广告的编排
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- 图 50.0 广告版面
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- 图 50.1 《新时代》日报新闻和评论版广告编排顺序
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- 图 50.2 新闻和评论版面广告编排模式
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- 图 50.3 广告编排版样
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- 节 Advertising Workflow
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- 节 Advertising Production - Ad Make Up - Ad Transmission
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- 节 Advertising Page Planning
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- 节 Advertising Booking & Sales Systems
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- 节 Advertising Envelopes / Covers / Wrap
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- 节 Front / Cover / Home Page Advertisements
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- 节 Advertising Inserts / Sections / Supplements - Preprint Ads
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- 节 Advertising Coupons - Discounts - Daily Deals
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- 节 Colour Advertisements
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- 节 Advertising Design / Creativity / Campaigns / Awards
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- 节 Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
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- 节 Lead Generation - Landing Pages
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- 节 Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
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- 节 Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
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- 节 Advertising Formats - Display Advertisements - Banners
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- 节 Pop-up Advertisements
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- 节 Video Advertisements
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- 节 Audio Advertisements
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- 节 SMS / MMS / Twitter Advertisements / Marketing
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- 节 Email Messages / Newsletters / Advertising / Marketing - Spam
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- 节 Business-to-Business (B2B) / Financial Advertising
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- 节 Public / Legal / Company Announcements
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- 节 Political / Election / Government Advertising
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- 节 Newspaper / News Media Advertising
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- 节 Local Advertising / Marketing
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- 节 Classified Advertising Generally
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- 节 Real Estate / Rental Advertising
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- 节 Automobile Advertising
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- 节 Jobs / Recruitement Advertising
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- 节 Social Announcements / Advertisements
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- 节 Travel Advertising
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- 节 Retail Advertising
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- 节 Medicine Advertising - Protection of Consumer & Public Health
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- 节 Foodstuff / Nutrition Advertising
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- 节 Tobacco & Alcohol Advertising
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- 节 Drugs & Condom Advertising
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- 节 Pornography & Sexually Explicit / Adult / Escort / Prostitution Services Advertising
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- 节 Respecting Human Dignity in Advertising
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- 节 Gay / Lesbian / Bisexual / Transgender / LGBTQ+ Advertising
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- 节 Female Image in Advertising / Media
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- 节 Advertising to Children
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- 节 Movie Advertising
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- 节 Private Party Advertising
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- 节 Wanted-Posters Advertisements
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- 节 51 处理隐性广告
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- 节 Advertorials - Public Relations (PR) - Press Releases
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- 节 Product Placement
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- 节 Manipulating Public Opinion - Spin
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- 节 52 增刊与专刊
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- 图 52.0 《新时代》日报的增刊编排
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- 图 52.1 《新时代》日报的专刊编排
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- 节 Weekend / Saturday / Sunday Editions / Supplements
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- 节 Regional Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media
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- 节 Tailored / Individualized / Customized / Personalized News / Sections / Titles / Websites - Personal Journalists
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- 节 Websites of Traditional Newspapers / Media - Launches
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- 节 Joint / Merged / Consolidated Newspapers / Websites / Media
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- 节 Social Media Generally - Social Websites / Networking - Social Journalism
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- 节 Lists of Social Networks
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- 节 Market Segmentation - Audience Fragmentation - Niche Publishing - Microtargeting
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- 节 Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content
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- 节 Language Editions / Websites / Broadcasting / Translations / Alphabets / Domains
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- 节 Newspapers / Websites / Media for the Handicapped / Disabled / Blind / Low-Sight / Deaf / Illiterate
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- 节 Video Packages / Footage / YouTube - Vodcasting - Animation
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- 节 Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals
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- 节 53 行业排名专刊
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- 图 53.0 行业排名专刊中的公司类型
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- 节 54 技术制作
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- 图 54.0 《新时代》日报日报技术制作流程
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- 节 Business Process of Setting Up an Annual Timetable of the Technological Production Procedures at the New Times Daily
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- 节 Printing / Production Technology / Equipment / Investment - Spending - Cost Optimization - Results
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- 节 Digital Printing
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- 节 Newspaper / Magazine Format: Broadsheet / Tabloid / Compact / Others
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- 节 Page Make Up - Page Transmission
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- 节 Pictures Transmission
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- 节 Pagination
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- 节 Prepress Markets / Operations / Workflow
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- 节 Colour in Newspapers / Media
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- 节 Colour / Print Quality Management Systems
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- 节 ISO Standards - Quality Management
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- 节 Newsprint & Other Paper Grades - Consumption - Markets
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- 节 Newsprint - Logistics
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- 节 Newsprint - Pricing
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- 节 Newsprint - Waste Management
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- 节 Newsprint - Recycling & Environment
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- 节 Printers - Printing Presses - 3D Printing
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- 节 Printing on Demand
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- 节 Press Markets / Operations / Workflow
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- 节 Postpress Markets / Operations / Workflow
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- 节 Internet Technology / Access / Practices - Broadband - VOIP (Skype) - Machine-to-Machine (M2M)
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- 节 Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)
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- 节 Electronic / Smart / Interactive Paper - Electronic / Conductive Ink - Touchscreen - Flexible display
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- 节 55 编辑部图书馆,信息来源之一
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- 图 55.0 编辑部图书馆信息来源清单
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- 图 55.1 调研申请
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- 节 Media / News / Newspaper Archives / Library
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- 节 Digital Asset Management
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- 节 56 销售报纸登过的信息
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- 图 56.0 《新时代》日报信息服务价格表
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- 节 Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
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- 节 Copyright - Conventions / Directives / Legislation
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- 节 Copyright/Brand - Licensing / Syndication
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- 节 Protection of Databases
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- 节 Copyright Use - Print / Digital Rights Management (DRM) - Piracy
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- 节 Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators
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- 节 How To Ideas
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第7章人力资源
- 节 57 人事管理
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- 节 Human Resources Management
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- 节 58 物色和聘用称职的员工
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- 节 59 培训
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- 图 59.0 新时代出版公司为新员工准备的材料清单
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- 图 59.1 员工手册纲要
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- 节 Employee Handbooks / Policy Manuals / Guidelines
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- 节 Training & Education Generally - Newspapers in Education
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- 节 Training of Journalists / Newsroom Staff - Mentors
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- 节 Training of Media Managers / Trainers
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- 节 Journalism / Media Education
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- 节 Training of Advertising Sales Staff
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- 节 60 激励
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- 图 60.0 马斯洛的需要层次理论
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- 节 Employee Stock Ownership
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- 节 Working Conditions - Collective Agreements - Trade Unions - Contracts - Clause of Conscience
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- 节 Personal Branding - Job Seeking
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- 节 Freelancers / Stringers
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- 节 Diversity in Newsrooms / Media - Ageism - Genderism - Sexism - Harassment - Discrimination - Minorities
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- 节 Employment - Job Cuts - Redundancy Schemes - Layoffs
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- 节 Retirement - Pensions
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- 节 61 业绩评估
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- 图 61.0 《新时代》日报工作业绩评估指标
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- 图 61.1 《新时代》日报记者业绩评估表
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- 图 61.2 《新时代》日报薪酬上调幅度
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- 节 62 薪酬
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- 图 62.0 激励薪酬应该反映什么
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- 图 62.1 《新时代》日报薪酬类别
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- 图 62.2 《新时代》日报记者编辑的薪酬和稿酬的比例
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- 节 63 稿酬
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- 图 63.0 《新时代》日报稿酬比率表
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- 节 Copyright - Journalists vs Publishers
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- 节 Copyright - Freelancers vs Publishers
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第8章沟通
- 节 64 沟通的重要性
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- 图 64.0 8版《新时代》周报的基本沟通原则
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- 节 Culture & Language
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- 节 65 沟通方式
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- 节 66 口头沟通
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- 图 66.0 《新时代》日报半年一次的全体员工大会
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- 图 66.1 新时代出版公司每周一次的运营例会
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- 图 66.2 《新时代》日报每周一次的编辑策划会
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- 图 66.3 《新时代》日报每周一次的部门策划会
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- 图 66.4 日报早间新闻编前会
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- 图 66.5 《新时代》日报下午新闻编前会
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- 图 66.6 《新时代》日报头版编前
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- 节 67 书面沟通
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- 图 67.0 预制便条
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- 图 67.1 新时代公告
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- 节 Glossaries / Terminology - Editorial content
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- 节 Glossaries / Terminology - Design - Layout
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- 节 Glossaries / Terminology - Circulation - Distribution - Transmission
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- 节 Glossaries / Terminology - Advertising
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- 节 Glossaries / Terminology - Production - Printing
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- 节 Glossaries / Terminologyy - Marketing - Readership - Audience
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- 节 Glossaries / Terminology - Online - Digital - Mobile
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- 节 Glossaries / Terminology - Management Generally
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- 节 Recommended Literature / Books / Blogs - Editorial content
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- 节 Recommended Literature / Books / Blogs - Design - Layout
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- 节 Recommended Literature / Books / Blogs - Circulation - Distribution - Transmission
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- 节 Recommended Literature / Books / Blogs - Advertising
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- 节 Recommended Literature / Books / Blogs - Production - Printing
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- 节 Recommended Literature / Books / Blogs - Marketing - Readership - Audience
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- 节 Recommended Literature / Books / Blogs - Online - Digital - Mobile - Social
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- 节 Recommended Literature / Books / Blogs - Newsroom Management
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- 节 Recommended Literature / Books / Blogs - Human Resources Management
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- 节 Recommended Literature / Books / Blogs - Management Generally
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- 节 Recommended Literature / Books / Blogs - Media Freedom & Laws
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- 节 68 与消费者和公众沟通
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英文版的《新时代》打造专业化报纸由中国人民大学出版社出版发行。

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Glossary of Data Learning Resources from IREX's DLJ Playbook

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Cookie pop-up without a disagree button and compliant with the EU regulations? Western EU publishers found a way

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European Union (=28), European Union - old (=15), Western Europe

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